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Strategy and prototyping.

A workplace love story

Today, disruption is the norm, so long-term strategic planning based on careful analysis seems to create more risk — not less — by locking a firm into one big bet. As a result, for the brands that succeed, all strategy is basically a prototype — a preliminary model from which to learn.

Technology moves fast. You can too.

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Five ways to make prototyping work.

  1. Liberate prototyping capabilities from siloed ownership.

    Empower small cross-functional teams to move fast to validate a strategic direction.

  2. Organize to enable prototyping broadly and deeply.

    Mobile requires balancing platform thinking with a sensitivity to experience design.

  3. Cultivate tech-savvy in your workforce.

    Building a workforce that’s prepared to think strategically about the potential of digital and mobile.

  4. Encourage prototypes to foster exploration and execution.

    There is nothing more effective than testing (your) hypothesis by launching some public experiments and getting data as early as possible.

  5. Accelerate execution by prototyping quickly.

    Building a workforce that’s prepared to think strategically about the potential of digital and mobile.

Technology moves fast. But asking the right questions, working experimentally, and learning through regular small risks (instead of occasional big ones) will help today’s leaders keep pace with the swiftly changing customers and market forces that have become the new norm.

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